Read the official press release on The New York Times Subway Takeover here!

The S shuttle subway train that runs between Times Square and Grand Central station in New York City was transformed for one month in 2023 to reflect the breadth of The New York Times with each car representing an individual product in a Times subscription.

In the :90 seconds it takes to travel between the two stations, shuttle riders were immersed in environments representing the full suite of Times products, spanning News, Games, Cooking, Audio, Wirecutter and The Athletic.