Sarah Forsman

I help streaming platforms grow subscribers through cross-platform media campaigns as a growth-focused media marketer.

Most recently at Disney Streaming, I’ve led 30+ paid media campaigns per quarter across platforms like Roku, Amazon Fire TV, and Samsung—driving growth in subscriber acquisition while improving CPA efficiency. My work sits at the intersection of performance marketing, creative execution, and platform strategy, where small optimizations can unlock meaningful growth at scale. I'm experienced with tools like Monday, AirTable and Asana, with a strong focus on optimizing workflows.

Prior to Disney, I worked across partner marketing and brand campaigns at Max (Warner Bros. Discovery), Verizon, and The New York Times—contributing to initiatives that drove more than 7M new subscribers and scaled multi-channel campaigns across digital, social, video, and distribution partners.

What excites me most about media and streaming is how quickly the landscape evolves—especially across CTV, telecom partnerships, and platform ecosystems. I enjoy digging into performance data, testing creative, and figuring out how to reach audiences more effectively across devices and channels.